Case study · 05
Aerocruise
A content-heavy travel site with searchable collections across charters, safaris, destinations and lodges.
- Year
- 2025
- Role
- IA, UX/UI, custom development
- Stack
- Travel · Search · Kenya
- Live
- aerocruise.co.ke
01 · The brief
What the client needed.
Aerocruise needed a content-heavy travel site that could hold together charters, safaris, destinations, lodges and editorial without becoming difficult to browse.
02 · Discovery & IA
Structure, audience and sitemap.
The challenge here was scale. Charters, safaris, destinations, lodges and editorial all needed to live together without competing for attention. Discovery was less about a single narrative and more about designing a content system that made browsing, filtering and cross-linking feel manageable.
Sitemap · aerocruise.co.ke
06 routes · 04 content types
- ·Four content types share one listing → detail pattern. Each detail page cross-links to the other three by destination and season.
- ·Search is a top-level route, not a header dropdown — it indexes all four types with shared filters (location, length, budget).
03 · Wireframes & UX
From wireframes to prototype.
The wireframes were used to test browse patterns, especially how people would move between listings, supporting detail pages and related content. The key question was whether the site still felt navigable once many content types were in play.
Listing wireframe
Hi-fi · /destinations
- 01Sticky search bar — global across all content types
- 02Filter rail collapses to a sheet on mobile
- 03Cards reuse the same shape across charters, safaris, lodges, destinations
- 04Cross-content rail at the bottom of every listing
04 · Outcome
What changed after launch.
The site launched as a much more navigable content system, making it easier to browse a wide range of travel information while keeping the editing side under control.
